“I pooted.” It was in big ten foot tall letters on about every fifth billboard I came across in Winston-Salem this weekend.
Evidentially they had been popping up in cities all over the country for weeks. At first they were just those words on a red background. It is a brilliant piece of viral marketing. People were raising a “stink” trying to find out what the billboards meant.
Eventually a little character and a Cartoon Network logo was put up on the billboard and people knew what was going on.
It was done to generate some buzz for the network. Some thought it was a gas. Others thought it was just something done by an advertising A**hole. I personally think it’s a blast. It at least generated some conversation for our trip home.